Marketing Manager Job Description

Use this template to advertise your open role and attract qualified marketers. Adjust job duties and requirements based on the needs of your Marketing department. Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager. This job description for a marketing manager can easily be revised to reflect the marketing job you are specifying. Marketing managers require certain competencies to perform the marketing manager function successfully, whatever industry they are working in. These common competencies are listed together with standard job requirements.

marketing manager job description

The marketing manager job description blends education and experience in business fields such as marketing, sales and purchasing. Applicants for these jobs should demonstrate in their work history the use of computers and a working knowledge of computers. The campaigns manager is responsible for driving integrated global marketing campaigns that support the entire buyer’s journey including top of funnel, mid funnel and upsell / cross sell programs. The qualified candidate will be a driven and engaged marketer with a successful track record of developing global campaigns through an omni-channel, needs-based, and highly personalized approach.

Build Professional Job Description In Minutes

Marketing manager provides a deep understanding and ability to use the reporting functionality from marketing automation platforms and Google Analytics. + Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors. Skills in copywriting and/or ability to add insightful ideas when critiquing marketing materials.

Work with enterprise and consumer teams to segment audiences for tailored communication. Strong writing and editing skills as well as verbal communication skills. Conduct market research and competitor analysis to help inform practice strategy. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

  • They must also manage and develop the budget for the marketing department.
  • We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City.
  • However, the hiring team does not consider individuals that lack interpersonal abilities and leadership for a Marketing Manager job position.
  • Manage a team of senior marketing managers to ensure all campaign and employee development activities are on track.
  • For example, if you’re looking to hire a content marketer you may list “strong writing skills” as a mandatory skill.

The ideal candidate will be constantly looking for ways to experiment with new email marketing strategies to find what works best for their audience. Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role. For example, if you’re looking to hire a content marketer you may list “strong writing skills” as a mandatory skill. Or if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role.


The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Digital Marketing Manager typically work on a small team with other marketing professionals. Different marketers oversee different channels like SEO, PPC and email marketing. These teams of Digital Marketing Managers are supervised by a Marketing Manager who prioritizes tasks and directs the overall marketing efforts of the team.

marketing manager job description

Within the marketing manager job description lie the functions of analyst, planner, strategist and leader. Marketing managers must stay informed of conditions in their industry and the economy, consult and work with others in the company and direct marketing and selling activities. Communication and creativity also constitute important abilities in the marketing manager role. A large part of their role involves collaborating with the sales team to ensure marketing qualified leads are funneled to the sales team based on defined target personas.

Marketing Manager Essential Skills

Building a work history, especially in marketing or sales-related fields, can lead to a position as a marketing manager. According to Rasmussen College, from July 2013 to July 2014, approximately 13,000 job openings were available to candidates with less than two years of experience. Nearly 62,000 postings sought prospective marketing managers with two to five years experience. A Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand’s products.

+ Experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business. Depending on the size of the organization, a marketing professional will often report to a marketing manager or marketing director. Those who are successful in a VP of marketing role are typically career marketers who have a variety of experience in the field, and who have spent time driving results in a marketing director role. Hands-on experience creating, implementing, and analyzing marketing campaigns. Conduct regular meetings with company leadership to report status on all marketing-related activities and how they perform in relation to overall company goals. You know how every group of friends has that one person who serves as the glue that holds everyone together?

Digital Marketing Manager job description

Strong analytical skills and confidence working with large sets of data is a plus. When applying for a marketing operations role, be sure to call out experience creating and optimizing systems and processes for improved business outcomes. While you may be building up your inbound marketing team, paid marketing strategies, in moderation, can help you grow and scale your organic inbound marketing efforts. We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company.

Marketing managers need skills in analysis, communication and also the creativity to develop and execute plans for attracting customers. Prior education and experience in sales, online marketing and purchasing can afford aspiring marketing managers advantages in landing jobs. To get a full overview of the management positions, you can also read the product manager job description. Marketing involves the processes and activities of delivering goods and services to prospective purchasers.

Measure, analyze, and report on ROI across marketing campaigns and initiatives. Continuously track lead flow to ensure Sales channels are managed and customer success remains top priority. Use this section to provide a high level overview of your company, culture, perks and benefits, career development opportunities and anything else that will get candidates marketing manager job excited about your company. Marketing managers are responsible for assessing and improving marketing strategies and pricing. Get to know about the duties, responsibilities, qualifications, and skills requirements of an accounting manager. Get to know about the duties, responsibilities, qualifications, and skills requirements of an estate manager.

marketing manager job description

You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. New and innovative ideas for drawing and persuading customers require creative skills. Additionally, marketing managers may need to consider what words, descriptions or graphics attract the attention of potential buyers. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Sign up for Workable’s 15-day free trial to post this job and hire better, faster. We are searching for someone who can share our story through compelling content and drive pipeline growth.

Marketing Manager, Demand Generation

This person must create assets for our web team that are mobile-, tablet-, and desktop-friendly and provide a user experience that fits on all three screens. An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. Candidates who can demonstrate these abilities through work experience could be a good fit for a marketing assistant role. Oversee hiring, termination, training and development of sales and marketing staff. Analyze trends in markets, economy, industry; forecast sales and monitor business or economic developments.

Marketing Manager job with 16Arlington 230307 – The Business of Fashion

Marketing Manager job with 16Arlington 230307.

Posted: Tue, 06 Dec 2022 08:00:00 GMT [source]

So the Marketing Manager must have strong communication and persuading skills to handle discussions with CEOs etc. Bureau of Labor Statistics, the employment of marketing managers should grow by nine percent, or 18,200 additional jobs, through 2024. However, among electronic shopping and mail-order establishments, the growth of marketing managers could reach above 49 percent by 2024.

Marketing Manager Job Description, Skills, and Salary

When applying for the role of chief marketing officer, candidates should have proven experience driving revenue through marketing-related activities. Demonstrated experience leading and implementing effective marketing campaigns. Manage the development of a strategic, multi-prong marketing plan to support company-wide initiatives. This is a senior executive role for an experienced marketing professional. The vice president of marketing should have an extensive background in marketing and demonstrated ability to set long-term strategic goals for their team.

Interview Questions for Marketing Manager

Effective leadership, communication, analytical, and decision-making skills. Create and maintain the company’s marketing budget, allocating resources to each project and department as appropriate. Maintaining and innovating on an effective, lead-generating website requires a dedicated developer. DIY solutions don’t work for professional brands, so having an expert on your team to improve website functionality and UX is a must. Manage technical aspects of key marketing systems used to generate, distribute, and report on leads.

They must also have a thorough understanding of branding, channels, and marketing strategies. Extensive knowledge of marketing strategies, channels, and branding. Coordinating marketing strategies with the sales, financial, public relations, and production departments. + Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Excellent organizational skills to work independently and manage projects with many moving parts. Track, measure and analyze all initiatives to report on social media ROI. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Working knowledge of customer relationship management and content management system platforms.

Since product marketing managers work with cross-functional stakeholders, they must be collaborative. Candidates seeking a product marketing manager role should be prepared to share examples of times they have successfully worked on project teams across an organization. Ideal candidates for the content marketing manager role should have experience creating and implementing effective content strategies. For candidates seeking this role, have a portfolio of content you’ve created and be prepared to talk about how the content performed and supported overall business objectives. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers.

The better marketing managers are at identifying MQLs, the more efficient the sales team can be at identifying sales qualified leads and converting them to customers. These are the key skills, role responsibilities and salary info needed to write a marketing manager job description. A marketing manager is in charge of overseeing the marketing initiatives for a company, service, or commodity. They project market demand and direct a marketing team in the development and execution of innovative and creative customer interest. To write an effective marketing manager job description, begin by listing detailed duties, responsibilities and expectations.